ORGANIC
FOOD

A complete brand identity concept for a sustainable, eco-friendly food brand. Designed to feel natural, premium, and highly trustworthy across all touchpoints.

Client Concept Project

Services Logo, Packaging, Typography

Industry Food & Beverage

Year 2024

The Concept

Nature in the Negative Space

The "O" + Leaf

The logo combines the letter "O" with a leaf motif, creating a symbol that instantly communicates organic growth and natural ingredients.

The geometric construction ensures the mark remains balanced, scalable, and highly recognizable across all packaging and environmental touchpoints.

Brand Elements

Typography & Color

Typography System

Mazzard Headings / Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Molerta Accents / Serif

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Color Palette

Fluorescent Green HEX: #60BB49

Amazon HEX: #1A8554

Pure White HEX: #FFFFFF

Fluorescent Green RGB: 96, 187, 73 | CMYK: 49, 0, 61, 27

Amazon RGB: 26, 133, 84 | CMYK: 80, 0, 37, 48

Pure White RGB: 255, 255, 255 | CMYK: 0, 0, 0, 0

Applications

Packaging & Environmental

Environmental Signage

Eco-Friendly Food Containers

Product Packaging & Merchandise